[NEWS] Who is Next for JYP Entertainment?

JYP Entertainment is on the hunt again! Even though they’ve already got their hands full with preparations for the Wonder Girls’ debut American album and promotions for 2PM’s Don’t Stop Can’t Stop, the entertainment company is still looking out for possible new idols. They recently updated their website with a dark-themed background displaying a silhouette of a dancer to attract possible trainees, with the following words written in large, bold type: “Who is Next?”

Many netizens, instead of hoping to become Korea’s next star, have begun to discuss the identity of the dancer. Due to his hairstyle and pose,  fans have hypothesized that the silhouette belongs to ex-2PM member, Jay Park. In fact, these people are more than confident that the outline is in fact, of Jay; several visitors have commented on the advertisement, saying things such as “Yah! That’s Jay!” “Daebak, they used Jay again?” 

This announcement has begun to attract negative attention, as netizens, still enraged over JYPE’s alleged mistreatment of one of Korea’s most popular singer, claimed that the company has no right to use such a photo. Visitors have made comments such as:

“‘Who is next’ to get the Jay treatment?”
“JYPE cannot live without Jay.”
“This seems more like a threat than an invitation.”
“All the Jay pictures in the world [are] not going to get people to audition.”
“Who is next to be jype’s new money maker and have their reputation destroyed?”
“The next one up is Sunmi.”

Others, however, seem to see this as merely a way for JYPE to garner more attention. Some have labeled this picture as a “total media play to grab more attention,” and have disregarded it in an attempt to rebel against what they believe are JYPE’s wishes. Regardless of such comments, the advertisement certainly is grabbing netizens’ attentions!

So what do you think? Jay or not Jay? Attention-grabbing marketing ploy, or simply a reckless oversight in advertisement?



Source: jype.com + hazyfiasco@2oneday.com + kpoplive